This is a very insightful video into social media marketing
It highlights some key points in regards to social media and how a lot of it can be a complete waste of time. I do recommend you watch this – especially if you are planning on promoting your book or written work on social media. Although the video is not aimed at self-publishing or traditional publishing it’s still very relevant to this area.
This video also ties in with another post on Self Publishing your book.
Also, everyone has different approaches, likes and characters, and you should fit your marketing to how you want to do it, and not just what everyone else is doing.